Should we rate our doctors and hospitals like we do hotels and restaurants?

When booking a hotel, many people go online to seek the opinion of others who have stayed in the hotel. Should it be any different for a hospital? 

This two-minute report from BBC Look North looks at how Hull and East Yorkshire Hospitals NHS Trust is embracing patient feedback and how staff are using this to drive up standards even further.

With over 30,000 items of feedback collected in 2013 across the Trust, staff have the evidence to hand to be able to quickly identify areas for improvement. For example, patients repeatedly highlighted that it was difficult for them to see a Ward Sister during an inpatient stay. As a result, Sisters now have their own clinics, where patients and relatives can speak to them.

A senior surgeon also explains why he values patient feedback and how it helps him improve his practice.

To discuss your patient experience needs, please contact a member of the iWantGreatCare team on 01993 869232 or clients@iwantgreatcare.org.